Facebook is an important business marketing and sales tool
Online shopping continues to increase. Without a great site for merchandising, your business could miss out on opportunities to expand its presence and sell more products. Customers shop differently on a website than in a brick-and-mortar store. How products are displayed on a website can make all of the difference.*
Here are four ways to sell your products online and engage customers:
1. Make an easy-to-navigate website
When shoppers look through a product catalog, they want to see categories to make their search easier. You can take the same approach with your product website by grouping similar items together. According to Shopify.com, this not only ensures customers will find what they want, but also that they purchase more items. Use your website's side bar or tabs to display categories for better navigation. For instance, commands can be placed to allow visitors to filter products by color, price or type.
2. Develop engaging product descriptions
Shoppers react well to engaging product descriptions. Talk about the features of the product, how they can use it or where the materials are sourced to convey its quality and benefits. Additionally, write product listings using language that reflects your audience. For example, if you have a demographic between the ages of 18 and 29, you might want to speak to them in a casual tone. However, you'd take a different, more formal approach if you were trying to sell equipment to procurement managers.
Detailed product descriptions combined with an intuitive website could help increase sales.
3. Promote products where you will reach your audience
Businesses should market and sell their products where their audience frequents, which may include blogs and social media. Through these forms of media, current and potential customers can be updated on new products or services. They can also be instructed or informed on how to best use these services. Promotions can be distributed by this same means to increase conversion rates as well.
Blogs are an important marketing and sales tool, but it's crucial to be consistent with posts. HubSpot said 82 percent of marketers won over customers using their blog by posting every day, as opposed to 57 percent who said they blogged only monthly.
An infographic by Invesp found the most influential social media sites are Facebook with a 30.8 percent purchasing-influence rate, followed by YouTube and LinkedIn each with 27 percent. Use these social networking sites to reach out to your audience and have positive interactions with them. About 78 percent of people said business social media posts influenced their purchasing decisions.
4. Get your customers to help you sell
While you might have a useful product, without word of mouth, your sales may fall flat. Rather than waiting for customers to come to you, use reviews and customer testimonials to your advantage. Customers are more likely to purchase a product their friends or loved ones recommend.
You can also leverage the power of your customer's social networks through referrals. Invesp reported 71 percent of consumers are likely to base their purchases on social media referrals. Through using word of mouth, you could increase your customer base without spending as many resources through traditional marketing.
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